Showing posts with label food fraud. Show all posts
Showing posts with label food fraud. Show all posts

The ultimate craving - How industry designs food to be as addictive as narcotics (and keeps us coming back for more)



It's not surprising that processed foods are designed to foster addictive behavior -- robbing us of our health, serenity and hard-earned cash. Sugar, fat, salt and artificial flavors are manipulated in such a way that after one taste, consumers just cannot help themselves and a vicious cycle begins. Not only ingredients, but texture, shape and 'mouth feel' are all heavily researched and refined to create a highly pleasurable experience as well. Even though the average American does not view junk food as an addiction, researchers have discovered unhealthy food can actually seize the brain in the same way nicotine, cocaine and other drugs do -- leaving us at the mercy of cravings and binges.